As I pressed ‘Send’ on the email, my stomach tightens! ‘Oh shit was that a good idea?’
I have been thinking for a while that I need more foot traffic as the pro nights at the Underground Comedy Club are expensive to put on, and without a 40+ audience I am just breaking even.
The Prince Edward in Notting Hill just doesn’t have enough footfall to keep going for much longer. The aim was to make money not put on a monthly show for nearest and dearest.
Therefore I need to change things up. I need to move all the acts that cost money to a location more central and keep the Notting Hill venue for semi‐pro, low overhead events.
This is where the email concern comes in…
I have just sent a confirmation email to Stuart at the Leicester Square Theatre saying that I would like to book in a pro night on Feb 5th and March 5th!
Oh god this has suddenly got real!
Now I know what you’re thinking, Leicester Square Theatre, that’s 400 seats are you crazy… the answer is yes, but the Leicester Square Theatre also have a smaller 65 capacity room known as ‘The Lounge’.
For £200 plus VAT or 40% of door takings, which ever is bigger, I get all the traffic I can shake a stick at!
The only snag is that the night needs to be squeezed into 90 mins. At present it’s 120/150mins! I need to do some tweaking.
We are expanding to Leicester Square home of the big boys like the Comedy Store
I’d also investigated the option of putting on a monthly event at the Museum of Comedy but they were looking for single acts instead of multiple events.
I better book in some more pro acts! This is so exciting, 2015 is going to be a great year for ‘Underground Comedy’ and hopefully me too.
I have just realised that this is very close to the due date of my first baby…(Thanks to Laura) and therefore I have had to make a U‐turn and un‐booked the Leicester Square Theatre. To start a new night in a new areas is stressful enough and will need a lot of effort. Imagine if then on the the opening night I am nowhere near Central London, though in a hospital with my wife making a baby.
It’s a real pity, though I have to be realistic (Thanks again Laura) and take this one step at a time.