Underground Comedy Club

I’ve got the flyers, but where the hell do I hand them out!?

I’ve been advised to create a 1 mile radius around the venue (on a map not in reality, we do not have a budget for that yet), then drop off flyers in any coffee shop or art gallery etc. within that area. I’ve been told I should expect a 1 – 2% return on flyers handed out. So if I put 1000 flyers out I will get a return of 10 – 20 people.

Lets do the maths…

1000 flyers = £339.96

1000 flyers @ 1 – 2% return = 10 – 20 tickets

10 – 20 tickets sold = £150 (10 x 15) to £300 (20 x £15)

Net result = A potential loss ranging from £39.96 to £189.96!

What the hell is the point of flyers!

Oh well, do you want to see my flyers anyway?

Screen Shot 2014-06-11 at 22.15.19I’m actually not going to hand them out willy nilly, I’m going to give them to select places and I’ll also use them in the event as a way of letting people know who is performing and who will be performing in the up and coming shows.

Dan Tambling is a stand-up comedian, sketch comedy writer, actor and producer of ‘12 sketches in a London house’. This is his blog.

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